The nationwide household market research conducted by the Electronic Payment Service Providers Association (EFISZ) clearly shows: the technological and user foundations of the qvik payment solution are strong, and further growth primarily depends on industry collaborations and joint market development.
Launched at the end of 2025, the representative household survey aimed not only to measure qvik’s awareness and usage but also to explore what joint steps could support the further development of domestic digital payments.
EFISZ’s Role: Building Collaborations – Shared Knowledge, Shared Responsibility
EFISZ’s membership is uniquely positioned to provide a comprehensive view of the state of electronic payments in Hungary. This research reflects that community-based approach:
It serves as guidance not for a single player but for the entire ecosystem.
Key Findings on qvik:
- Already known by 34% of the population
- 12% have tried it
- Among those who tried it, regular usage is high
These results indicate a real consumer demand for instant payment-based solutions!
User Feedback: A Solid Foundation for Joint Market Development
The research provides important feedback on digital payment solutions:
- Most qvik users find the solution simple and fast
- Free-of-charge and transparency are highly valued by users
This confirms that the technological standard of domestic electronic payment solutions is competitive, and the main challenge is not product quality but broad accessibility.
Next Steps
One of the most important lessons of the research is that the spread of qvik—and instant payments more broadly—can only be addressed at the ecosystem level:
- Expanding merchant integrations
- Strengthening a unified user experience
- Targeted education and communication
- Aligning market incentives
These are all areas where EFISZ and its professional community of partners can play a coordinating, catalytic role.
A Shared Opportunity for the Future of Digital Payments
The research results go beyond evaluating a single solution. qvik’s example shows that Hungary’s digital payment infrastructure is ready for the next growth phase—provided market players act together in a coordinated manner.
This aligns with:
- The MNB’s Payment System 2030 strategy
- Strengthening the competitiveness of Hungary’s digital economy
EFISZ intends to continue providing a platform for such joint thinking, research, and professional dialogue, reinforcing cooperation within Hungary’s digital payment ecosystem.
