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Electronic Payment Service Providers Association


The Electronic Payment Service Providers’ Association (EFISZ) arranged for a new, country-wide representative survey to be conducted: this time, the Association conducted the survey among users of electronic payment solutions.

The representative sample was taken in late September and in October 2022 among the Internet-user adult population, the market survey was conducted by querying 1,500 persons online. The questions of the survey mostly referred to the use of electronic payment solutions.

As in the summer of 2022 (94-93-84 per cent), the survey also concluded this autumn that, of cashless payment solutions, bank transactions (94 per cent), bank card payments (90 per cent) and online payments (81 per cent) were the most popular among Internet-user Hungarian adults.

Nearly nine tenth (89 per cent) of Internet-user Hungarian adults typically used at least one electronic payment solution during their purchases. Respondents mostly paid using electronic means while shopping (76 per cent) and for online purchases (71 per cent). Public utility bills are typically paid by bank card (38 per cent).

Half of those using cashless payment solutions pay using electronic means more often than in cash and, just like in the summer of 2022, 59 per cent still prefer to pay using alternative payment solutions.
The majority of those using electronic payment solutions (87 per cent) uses cashless payment at least once a week, 35 per cent of them at least once a day. Compared to the previous data sample (42 per cent), the proportion of those using electronic payment solutions on a daily basis decreased by 7 percentage points in autumn 2022.

The majority of Internet-user Hungarians know instant payment and QR-code payment (56-58 per cent), however, the former is used by twice as many than the latter (40-21 per cent).

Of those respondents who believe that electronic payment solutions have an outstanding advantage, 35 per cent ranked swiftness as number one.

A quarter of respondents who only use cash (26 per cent) would not use electronic payment solutions for any of the above possibilities, 17-17 per cent of them would pay using electronic means if such payments were safer or if discounts were awarded for such payments.

Every second respondent (53 per cent) finds information on payment solutions using online advertisements and websites.



The Electronic Payment Service Providers’ Association (EFISZ) arranged for a new, country-wide representative survey to be conducted: this time, the Association looked into the use of alternative payment methods.

The country-wide representative sampling took place in May 2022 among the Internet-user adult population and the market survey was conducted by querying 1,000 persons online. The opinion poll consisted of several sections: there were questions on the use of alternative payment solutions, but the Association was also interested in the financial awareness of the Hungarian population.

The research concluded that bank card payments, bank transfers, online payments, and cash-based payments are the most popular payment solutions among the Internet-user adult population (94-93-84-82 percentage).

The overwhelming majority (92 percentage) uses at least one alternative payment solution, and uses cashless payment solutions, alternatively, primarily during shopping or via online purchases (78-71 percentage).

Two thirds of those using alternative payment solutions pay with an alternative payment solution at least once a week—41 percentage daily.

The majority (58 percentage) of those using alternative payment methods use it for more than half of their purchases. The majority (59 percent) is happy to pay with such methods and use cashless payments confidently (67 percent).

Those not using alternative payment solutions use cash mostly out of habit (52 percent).

Those who are aware of cashless payment options have heard about cashless, alternative payment solutions mainly from the family, friends, acquaintances (44 percent) and on the Internet (41 percent), and typically hear about new payment options online (49 percent).

The respondents who (also) use alternative payment solutions consider them satisfactory, 84 percent are satisfied with their quality.

According to the participants of the research, it is mostly in the area of banking services where the quality of alternative payment solutions would need to be improved, 82 percent believe improvement is needed in this sector.

Respondents would mostly be encouraged by cost reduction opportunities and cost optimization (42 percent) as well as more secure systems (41 percent) to use cashless payment solution (more frequently).

Of those respondents who believe alternative payment solutions offer a benefit that is more outstanding, 37 percent claimed that this main benefit was its swiftness. Of Those using cashless payment methods (too), the highest proportion also indicated that swiftness was the feature encouraging the use of alternative payment methods (64 percent).

According to respondents, the popularity of alternative payment methods is largely due to the flexibility of the points of sale (marked by 57 percent), and the payment habits of customers are mostly determined by the proliferation of the use of smartphones and Internet-linked devices (72 percent).

The frequency if using electronic payment methods did not change for the majority of the respondents (55 percent) during the pandemic or since, the proportion of those who use such methods for payment more is 35 percent.

49 percent of the participants of the research regard their own financial knowledge good or outstanding. They would like to improve mainly in the area of savings (37 percent), they would like to expand their knowledge primarily through electronically accessible professional materials, videos (34 percent).



With the joining of Díjbeszedő Holding Zrt., the number of the Electronic Payment Service Providers Association’s members has further increased.

Currently, the Company carries out invoicing, meter reading, collection, and customer support activities on behalf of about 20 Service Providers. It has more than 750 thousand customers and issues about 16 million invoices and payment notices to them annually.

Díjbeszedő Holding Zrt. has more than 70 years of experience in issuing invoices, collection activities, meter reading, and providing customer support related to the aforementioned areas. Adapting to meet the requirements of the age, the Company is always capable of renewing itself; currently, it is undergoing a digital transformation aiming to provide up-to-date customer experience and to achieve sustainable operational functioning.

Its digital transformation and sustainability objectives are in line with the intention of EFISZ to create an electronic payment ecosystem. The Company can help EFISZ reach its strategic objectives primarily through collection activities related to invoices issued by members of the utility sector; for example, it intends to maximise the usage of the electronic payment channel by enhancing the attractiveness of the electronic payment service.

Díjbeszedő Holding Zrt. is 100% owned by Magyar Posta Zrt.

‘We are very pleased that our membership has been expanded with such a well-established but innovative partner which actively supports digitalisation and the education of the population, since this way, we can contribute to making the lives of Hungarian users easier in a new segment, by applying a new approach, creating new incentives together for alternative payment methods to gain more acceptance and the usage of cash and digital payment methods to become more optimised,’ said Mihály Veres, president of EFISZ.

Electronic Payment Service Providers Association welcomes RowanHill Digital Ltd. as its new member, whose joining will broaden and add further momentum to the activities of the Association.

To implement its strategic objectives, the Electronic Payment Service Providers Association (EFISZ) is continuously seeking to develop the domestic and international payment ecosystem, advance professional cooperation, protect the interests of users and consumers, and support the creation of innovative, cashless payment solutions and new service value chains.

Its members and partners provide meaningful support to achieve these aims, and, for this reason, having a new member join the Association carries great significance.

The motto of RowanHill Digital: “We believe that it is constant development and curiosity, along with professionalism that helps us provide our clients with number one solutions on the digital market. What aids us along the way is decades of ever-growing expertise and our exceptional knowledge base.”

The Company provides business and organization development concepts, strategic planning, product and service development, project management services to its business partners to ensure they have a competitive edge in a fast-paced, innovation-centered market.

The newly joined Company is an expert in digital innovation - predominantly in payment, fintech, blockchain and insurtech - and has had an ongoing presence in these markets with its proprietary products. The RowanHill Group - through cooperation with its members - offers the expertise and a plethora of competences to deal with the digital challenges a company may be faced with during its operations. Through cooperation with its expert members, it offers affordable solutions in the field of info-communication, including strategy development, legal support, product development, and even physical IT development, hardware installation and operation, for example: it provides fintech and payment solutions to banks and other financial institutions, it supports digitalization, project and program management, organizational optimization, it provides support for the creation of business feasibility studies and loyalty programs, it offers assistance in issues related to information security and data protection. “We are pleased to have in our ranks another innovative Company that can respond effectively to the challenges of our time. We believe that together, building on our synergies, we will be able to continue the initiatives that shape the future of finance in Hungary as well as in Europe, along with financial technology, and we will be able to help shape the financial literacy of people at both the national and international levels” emphasized Gábor Dávidházy, Secretary-General of EFISZ. 

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Electronic Payment Service Providers Association (EFISZ)
6-12 Kapás Street, 1027 Budapest
Corporate Registration Number: 01-02-0016481
Tax number: 18902323-1-41
Phone: +36 70 451 4483
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