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Electronic Payment Service Providers Association


The Electronic Payment Service Providers’ Association (EFISZ) arranged for a new, country-wide representative survey to be conducted: this time, the Association conducted its two-phase survey on “Mobile wallet solutions through the eyes of the users - representative survey on user habits and attitudes concerning mobile wallet applications”.

For the qualitative survey, an online focus group survey was conducted, controlled by a qualified moderator, between 11 and 12 March 2024, in which 4 groups participated.

During the focus group survey, users of the following electronic payment solutions, including mobile wallet applications, were interviewed to gauge the opinion of the target group:

The groups were heterogenous in terms of gender and place of residence, the groups included members from small and large settlements alike, from all three regions of the country.

Methods of payment

In the target group using a mobile wallet, the 18–25 age group and those over the age of 25 predominantly support electronic payment solutions, though there are some amongst them who prefer cash where it is possible.

The primary appeal of cash is that it is tangible and that it allows spending to be monitored.

The members of the target group prefer electronic forms of payment because of their convenience, security and swiftness.

Both age groups are aware of security concerns regarding cash and electronic payment alike, and opinions are divided over which method of payment is safer.

Concerning electronic payment, online shopping is regarded as the least safe, with participants being the most afraid of hackers’ attacks, while no serious concerns were voiced in connection with card payments.

There were participants in both groups who have experienced that electronic payment solutions were not accepted in small stores when a service was used, and more than one group member has experienced a situation where cash payment was not available. Compared to experiences abroad, on-site electronic payment options are seen to be more accessible in Hungary.

Fintech, mobile wallet

The participants examined predominantly connect the concept of Fintech to digital banks whose profile is based solely on electronic services, such as Revolut or Wise, it is not obvious for the members of the groups that the possibilities available in the mobile wallet applications of conventional banks also fall into this category.

Both age groups examined see mobile wallet payments as more convenient, safer and quicker than bank card payments.

The majority of the participants believe that face recognition and fingerprint scanner security systems in phones offer greater security than the PIN codes of bank cards.

While the majority of the 18–25 age group are familiarizing themselves with the possibilities offered by mobile wallet applications and use them predominantly for payment, those over the age of 25 are aware of and use more of the available features. In addition to the various forms of payment, functions relating to tickets and coupons are popular in both age groups. The possibility of dividing bills came as news for many. This is used, and seen useful, by some, while some specifically remarked that this was unnecessary.

The 18–25 age group is more open to uploading their personal data in a mobile wallet application than those over the age of 25, security concerns are less pronounced when trying out certain features, they would prefer convenience and being able to store things in one place.

In both age groups examined, it has been suggested that using more cards with smaller deposits would increase security, and a virtual card, one which expires after the first use, is considered a good idea.

The most popular mobile wallet applications are Apple Pay and Google Wallet, which have been positively commented by their users. Of proprietary applications of banks, many use Simple Pay, it seems that young people mainly do so because it is related to their bank and they have not yet tried anything else, and it has been suggested in both groups that it is possible to purchase motorway vignettes and bus tickets through this application and arrange parking, too. The number of PayPal users is also high, especially when it comes to online orders, supported by certain sites.

Concerning the quantitative survey, a representative sampling of Internet-user population over the age of 18 in Hungary took place using the so-called CAWI (computer assisted web interview) method between 15 April 2024 and 2 May 2024, during which 1,000 persons were interviewed.

Of the total sample, 52% (522 people) are women, 48% (478 people) are men, 38% (380 people) are between the ages of 18–39, 42% (419 people) are between the ages of 40–59, 20% (202 people) are 60 years or older.

According to the type of settlement, 18% (176 people) of the total sample declared themselves to be from Budapest, 23% (225 people) live in cities with a county rank, 32% (319 people) live in other towns, and the proportion of people living in a village is 28% (280 people).

35% (355 people) of the total sample have a primary education, 38% (381 people) have a secondary education, and 26% (264 people) have a higher education degree.

Nearly two-thirds (63 percent) of the participants in the survey prefer electronic payment methods over cash.

64% of respondents are familiar with the concept of a mobile wallet. The best-known applications are PayPal (53 percent), Simple (44 percent), and Google Pay (40 percent), and these are the ones most frequently used by the members of the entire sample (15–13–8 percent).

53% of mobile wallet users mostly pay via mobile wallet applications. Device recognition issues occurred for 29 percent during payment, and for 17 percent on more than one occasion.

39% of the participants in the survey believe that mobile wallet applications can completely replace a physical bank card, while 57% of regular users of mobile wallet applications think the same.

Using a mobile wallet is cost-effective

Almost two-thirds (65 percent) of those who have already tried a mobile wallet application and 70 percent of their regular users find it cost-effective to use such applications.

With a 42 percent response denial rate of all respondents, the relative majority (46 percent) believe that using mobile wallet applications reduces costs.

Using a mobile wallet is safe

72% of those who have tried a mobile wallet and 79% of regular users say that these applications are safe to use. Even in the entire sample, the relative majority (47%) believes that using a mobile wallet application is safe, while only 22% have doubts concerning that. The majority of those who have tried, or regularly use, a mobile wallet application (71–71%) believe that it is safe to pay through such an application.

57% of regular users say that mobile wallet applications have adequate data protection.

Using a mobile wallet is convenient

The vast majority (84–86%) of those who have tried, or regularly use, mobile wallets find them convenient to use. 66 percent of all respondents believe that using a mobile wallet application is convenient, while only 9 percent of them believe that they are not convenient.



On 26 March 2024, the Electronic Payment Service Providers Association (EFISZ) and the Embassy of Hungary in Brussels held a joint international event at the Liszt Institute Brussels with the title “Hungary in the Forefront of the Development of the Instant Payment World”.  

The professional event held abroad intended to bring into focus, in particular, the ecosystem of electronic payment services, cross-border cooperation, regional partnerships and good practices – with a view to EFISZ’s intention to treat services with a value chain-based approach, maintain the competitiveness of the EU, and last, but not least, create partnerships.  

In this introductory event, they shared experiences learnt from the Instant Payment System, which has operated in Hungary successfully since 2020, and also outlined further development paths that could be used by other Member States as a good practice. In addition to the above, EFISZ and its members involved could get an insight into the latest services, as well as current regulations concerning the digital finance segment, and participants could engage in professional discussions at the workshop.

At the closed professional event, guest presentations were given by EDFA, the joint international association of European FinTech organizations and digital payment services companies, (topic: European Digital Finance Association - Introduction of Umbrella Organizations), the Central Bank of Hungary (topics: Payments strategy 2010-2030 Hungary; Instant Payments in Hungary; Digitalisation and Fraud in Hungary), GIRO Zrt. (topic: GIROInstant-the backbone of AFR), Capsys Informatics Ltd. (topic: How to make an instant payment system effective?) and the National Mobile Payment Plc. (topic: Smart Platform-cross-border digital ecosystems and value chains), after the presentations, the participants had a chance to take part in a networking event, too.


On 26th March, the Electronic Payment Service Providers Association (EFISZ) and the Embassy of Hungary in Brussels is organizing an event at the Liszt Institute Brussels.

The workshop is intended to introduce the Hungarian Payment Ecosystem with the focus of lessons learned since the Instant Payment System was launched in 2020. In addition, EFISZ and its international partners are going to bring insights about the latest related services and initiatives in the digital finance sector. The networking event is a great opportunity to share best practices and give floor for professional dialogues to support new service developments. 

Participation is subject to registration, if you are interested please contact the organisers until 15th March: blasko.judit@efisz.hudorottya.bosze@mfa.gov.hu


On 25 October 2023, the European Digital Finance Association (EDFA) organised discussions on current regulatory issues with the involvement of the competent decision-makers of the European Union. The Secretary-General of the Electronic Payment Service Providers’ Association (EFISZ) participated in the series of discussions held in Brussels.  

During the discussions entitled “Empowering EU Consumers: National Implementation of the Consumer Credit Directive (CCD)” and “European Financial Data Space: The Transformative Impact of PSD3, PSR and FIDA”, the reports and proposals of the EDFA’s working groups – which were intended to launch a debate on the given topics – were discussed, and thematic panel discussions were held with the delegates of various EU committees and commissions. 

The event on the Consumer Credit Directive was about the implementation of CCD at the national level. It brought together the representatives of EU institutions, national regulatory authorities and industry associations to discuss the potential benefits of, and cross-cutting issues related to, the transposition of CCD. 

At the event revolving around the future of the EU’s payment services market, workshops were held with the participation of policy-makers, experts and executives of industry associations, and the planned roadmap for the adoption of the relevant legislation was also discussed. 


Under the COP28 UAE Presidency, the Central Bank of the UAE (CBUAE), the Bank for International Settlements Innovation Hub (BISIH) and the Emirates Institute of Finance (EIF) have joined hands to launch the COP28 UAE TechSprint. 

This pioneering initiative seeks to bring together technologists, innovators, data scientists, not-for-profit institutions, the financial services sector, and other private or public sector participants to bring forward best-in-class AI, blockchain, IoT and sensor technology solutions that can be used by the finance industry to support climate action.

Regarding to extend this opportunity, the Fintech Office at the Central Bank of UAE approached the Electronic Payment Service Providers Association in addition to several professional associations in order to explore the possible solutions.


The Electronic Payment Service Providers’ Association (EFISZ) carried out another national representative survey: this time the association studied electronic payment and digitalization trends.

The representative sampling had been conducted in 2023 between end of March and mid-April among adult internet-users and 2000 persons had been surveyed. The survey questions mostly pertained to electronic payment and digitalization trends.

Just like in the previous survey (90-94-81 percent, respectively), in April 2023 bank card payment, bank transfer and online payment are the three best known cashless payment options (93-91-80 percent have already heard about these).

Almost every (97 percent) adult internet-users in Hungary have already paid electronically at least once and 89 percent of them pay this way regularly. Bank card and bank transfer are the two most frequently used methods: 85% tried the former and 75% use it regularly, 79 percent tried the latter however only 43% became its regular user.

Respondents (also) paying by cash alternatives primarily tend to pay electronically when purchasing food (66 percent) and paying for utilities (51 percent), 56-42 percent is the share of those settling these kind of transactions regularly with cash alternatives.

Just like in the previous survey, in April 2023 almost half of the respondents (49 percent) pays more often electronically then by cash and the share of those using cash exclusively is only 10%.

89 percent of the questioned own a bank account, the share of those currently employed is 66 percent. The overwhelming majority (92 percent) of employees having a bank account receive at least a part of their salary to bank account, 85 percent receive the entire salary this way.

More than three out of four respondents (77 percent) having a bank account usually make efforts to monthly withdraw only the amount of money after which no bank charges are incurred; this is mostly typical for those having tertiary education and for elderly of and above 60 (87 and 85 percent, respectively).

Half of the survey participants are aware that it is cheaper to pay HUF 200,000 by bank card than to withdraw the same amount of cash from an ATM. People having tertiary education and residents of Budapest are the most well-informed in this respect (65 and 57 percent are aware respectively).

78 percent of those usually paying cashless tend to prefer stores and service providers accepting electronic payment methods and for 82% of them it is a basic requirement to be able to pay cashless. Both behaviour is most typical for those having tertiary education (86 and 91 percent respectively) and elderly of and above 60 (83 and 87 percent).

Ca. half (51 percent) of those using cash alternatives (as well) claimed to usually avoid on the long run deliberately those stores/ service providers which do not accept electronic payment and the avoidance of cash only payment is primarily typical for elderly above 60 (64 percent) and those having tertiary education (60 percent).


Electronic payment and digitalization trends 2023.pdf

The Electronic Payment Service Providers Association (EFISZ) is pleased to welcome GRÁNIT Bank among its members, as by this addition, the activity of the Association has further expanded and gained new momentum.

In order to realise its strategic objectives, EFISZ continuously works together—with the cooperation of its members and partners—on the development of the Hungarian and international electronic payment ecosystem, the facilitation of professional collaborations, the analysis of the strategic environment, the protection of the users of electronic payment services, and the promotion of the creation of innovative, cashless payment solutions and new service value chains.

In this context, it is of utmost importance that the Association’s list of members has expanded with GRÁNIT Bank, which was the first bank in Hungary to implement the digital banking business model.

‘GRÁNIT Bank was already born digital in 2010,’ stated Éva Hegedüs, Chairman and CEO of GRÁNIT Bank. ‘From the very beginning, we have provided our services to our clients without branch network, primarily through electronic channels and smart devices. We consider it our mission to come out, year after year, with market-leading, innovative financial solutions which make banking faster, simpler, experiential, and cost-effective for our clients. We are honoured that now—together with the members of EFISZ—we are able to take action within the framework of the Association to make the knowledge and spread of digital financial solutions a natural part of everyday life.’

‘We are also very pleased to welcome GRÁNIT Bank among our members, since following the Bank’s activities, it is clear that it significantly promotes conscious and environmentally friendly payment and purchase decisions with its innovation initiatives, digital solutions, and scheme for young people—which are all outstanding both in Hungary and internationally—, as well as with its efforts towards sustainability,’ emphasised Mihály Veres, President of EFISZ.

The Electronic Payment Service Providers’ Association (EFISZ) arranged for a new, country-wide representative survey to be conducted: this time, the Association conducted the survey among users of electronic payment solutions.

The representative sample was taken in late September and in October 2022 among the Internet-user adult population, the market survey was conducted by querying 1,500 persons online. The questions of the survey mostly referred to the use of electronic payment solutions.

As in the summer of 2022 (94-93-84 per cent), the survey also concluded this autumn that, of cashless payment solutions, bank transactions (94 per cent), bank card payments (90 per cent) and online payments (81 per cent) were the most popular among Internet-user Hungarian adults.

Nearly nine tenth (89 per cent) of Internet-user Hungarian adults typically used at least one electronic payment solution during their purchases. Respondents mostly paid using electronic means while shopping (76 per cent) and for online purchases (71 per cent). Public utility bills are typically paid by bank card (38 per cent).

Half of those using cashless payment solutions pay using electronic means more often than in cash and, just like in the summer of 2022, 59 per cent still prefer to pay using alternative payment solutions.
The majority of those using electronic payment solutions (87 per cent) uses cashless payment at least once a week, 35 per cent of them at least once a day. Compared to the previous data sample (42 per cent), the proportion of those using electronic payment solutions on a daily basis decreased by 7 percentage points in autumn 2022.

The majority of Internet-user Hungarians know instant payment and QR-code payment (56-58 per cent), however, the former is used by twice as many than the latter (40-21 per cent).

Of those respondents who believe that electronic payment solutions have an outstanding advantage, 35 per cent ranked swiftness as number one.

A quarter of respondents who only use cash (26 per cent) would not use electronic payment solutions for any of the above possibilities, 17-17 per cent of them would pay using electronic means if such payments were safer or if discounts were awarded for such payments.

Every second respondent (53 per cent) finds information on payment solutions using online advertisements and websites.



The Electronic Payment Service Providers’ Association (EFISZ) arranged for a new, country-wide representative survey to be conducted: this time, the Association looked into the use of alternative payment methods.

The country-wide representative sampling took place in May 2022 among the Internet-user adult population and the market survey was conducted by querying 1,000 persons online. The opinion poll consisted of several sections: there were questions on the use of alternative payment solutions, but the Association was also interested in the financial awareness of the Hungarian population.

The research concluded that bank card payments, bank transfers, online payments, and cash-based payments are the most popular payment solutions among the Internet-user adult population (94-93-84-82 percentage).

The overwhelming majority (92 percentage) uses at least one alternative payment solution, and uses cashless payment solutions, alternatively, primarily during shopping or via online purchases (78-71 percentage).

Two thirds of those using alternative payment solutions pay with an alternative payment solution at least once a week—41 percentage daily.

The majority (58 percentage) of those using alternative payment methods use it for more than half of their purchases. The majority (59 percent) is happy to pay with such methods and use cashless payments confidently (67 percent).

Those not using alternative payment solutions use cash mostly out of habit (52 percent).

Those who are aware of cashless payment options have heard about cashless, alternative payment solutions mainly from the family, friends, acquaintances (44 percent) and on the Internet (41 percent), and typically hear about new payment options online (49 percent).

The respondents who (also) use alternative payment solutions consider them satisfactory, 84 percent are satisfied with their quality.

According to the participants of the research, it is mostly in the area of banking services where the quality of alternative payment solutions would need to be improved, 82 percent believe improvement is needed in this sector.

Respondents would mostly be encouraged by cost reduction opportunities and cost optimization (42 percent) as well as more secure systems (41 percent) to use cashless payment solution (more frequently).

Of those respondents who believe alternative payment solutions offer a benefit that is more outstanding, 37 percent claimed that this main benefit was its swiftness. Of Those using cashless payment methods (too), the highest proportion also indicated that swiftness was the feature encouraging the use of alternative payment methods (64 percent).

According to respondents, the popularity of alternative payment methods is largely due to the flexibility of the points of sale (marked by 57 percent), and the payment habits of customers are mostly determined by the proliferation of the use of smartphones and Internet-linked devices (72 percent).

The frequency if using electronic payment methods did not change for the majority of the respondents (55 percent) during the pandemic or since, the proportion of those who use such methods for payment more is 35 percent.

49 percent of the participants of the research regard their own financial knowledge good or outstanding. They would like to improve mainly in the area of savings (37 percent), they would like to expand their knowledge primarily through electronically accessible professional materials, videos (34 percent).



With the joining of Díjbeszedő Holding Zrt., the number of the Electronic Payment Service Providers Association’s members has further increased.

Currently, the Company carries out invoicing, meter reading, collection, and customer support activities on behalf of about 20 Service Providers. It has more than 750 thousand customers and issues about 16 million invoices and payment notices to them annually.

Díjbeszedő Holding Zrt. has more than 70 years of experience in issuing invoices, collection activities, meter reading, and providing customer support related to the aforementioned areas. Adapting to meet the requirements of the age, the Company is always capable of renewing itself; currently, it is undergoing a digital transformation aiming to provide up-to-date customer experience and to achieve sustainable operational functioning.

Its digital transformation and sustainability objectives are in line with the intention of EFISZ to create an electronic payment ecosystem. The Company can help EFISZ reach its strategic objectives primarily through collection activities related to invoices issued by members of the utility sector; for example, it intends to maximise the usage of the electronic payment channel by enhancing the attractiveness of the electronic payment service.

Díjbeszedő Holding Zrt. is 100% owned by Magyar Posta Zrt.

‘We are very pleased that our membership has been expanded with such a well-established but innovative partner which actively supports digitalisation and the education of the population, since this way, we can contribute to making the lives of Hungarian users easier in a new segment, by applying a new approach, creating new incentives together for alternative payment methods to gain more acceptance and the usage of cash and digital payment methods to become more optimised,’ said Mihály Veres, president of EFISZ.

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Electronic Payment Service Providers Association (EFISZ)
6-12 Kapás Street, 1027 Budapest
Corporate Registration Number: 01-02-0016481
Tax number: 18902323-1-41
Phone: +36 70 451 4483
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